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3 Proven Benefits of Blogging for Small Businesses

It’s hard isn’t it?  Deciding whether you should take advantage of the benefits of blogging or whether you should keep things the same.  You often hear the buzz about the importance of blogging but just aren’t completely convinced.  

On average, companies with blogs produce 67% more leads per month than companies that don’t.  If you want to get more leads to convert customers, it’s worth looking into!    

What is a blog?

Blogs are a single page on a website that dives into a specific subtopic related to a larger topic.

For example, if you have a business that sells organic honey, you might have a blog article titled “Top Beekeeping Tools and Supplies in 2020”.  This subtopic could help you rank on search engines for “beekeeping tools”.  

People searching for beekeeping tools would be brought to your site where they could click on your “Products” tab.  Et voila! There’s a lead you wouldn’t have had without a blog.  

Why are blogs good for business?

The benefits of blogging are endless.  It could be exactly what your business NEEDS to grow!  

Blogging helps increase traffic through search engine ranking and provides an outlet to build a reputation of authority and trust with your target audience.  Here are 3 benefits to help you decide if you should get started.

1. Increase Traffic to your Website through Search Engine Optimization

Search engine ranking is ever changing and can be very complex.  By using both types of SEO, you can get started on driving traffic to your website.  

On-page SEO is something that you have complete control over.  It includes the keywords and fulfilling search intent.  Research must be done to make sure your content answers the questions people are asking.

Off-Page SEO involves all efforts that are not directly involved with your website.  Building backlinks from high authority sites is the most critical part of off-page SEO .

2. Generate Leads and Convert Customers

Posting to your blog on a regular basis will help build authority – provided you are publishing quality, educational content!  

You’ll help your customers solve a specific problem within your industry.  You’ll build trust by addressing pain points so that when your reader is ready to buy, they will buy from YOU!

3. Create a Channel of Communication with your Audience

Having a blog is a good way to engage with your audience and build a sense of community.  Set up a comments section on your blog and people can ask you questions.  They can be answered by you or others – be sure to answer these comments if you’re going to take this approach!

Not only can you engage with your audience directly on your blog, but you will promote the content you create on social media.  Content marketing should be 20 percent creation and 80 percent promotion.  Having a blog to promote makes social media posts easy! 

What are you waiting for?

These are SIMPLE benefits of why you should start a blog.  Of course, it seems like A LOT of work, but nothing worth doing is ever easy.  You will need to take it one step at a time and hire help to make it all happen.  

By taking action and adding a blog to your business website, you will bring it to life by creating fresh new content in your industry.  This will drive traffic, create engagement, and expose a whole new world of digital marketing.  

Don’t waste time, take action on your blog marketing strategy today and start to reap the benefits!

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