Onboarding
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Onboarding: Create a Positive First Impression on New Employees

As an employer you’ll probably spend weeks or months planning, reviewing, and interviewing job applicants. When you finally find the perfect hire, make sure they stick around long enough for you to achieve a return on investment. One of the most effective ways of retaining workers is by taking them through an onboarding or orientation…

Authority Blog

How Coaches Can Build an Authority Blog and Skyrocket Leads!

Do you know how coaches can build an authority blog? We’re living in a time when almost everything is online. Marketing isn’t done by flyers and newspaper ads. Marketing has become digital. Do you know a highly popular tool big-time businesses use to generate leads? Blogging. What benefits does blogging have? According to Finances Online,…

Creating Powerful Sales Results with the Scarcity Principle
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Creating Powerful Sales Results with the Scarcity Principle

Do you know about the Scarcity Principle? Have you ever noticed how much marketers create a sense of urgency with their messages? The last email I received from a business coach read something along the lines of, “I’m offering you this package as a basic intro, small risk step. This costs just 50 Euros if…

Sole Proprietorships
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Fascinating Facts You Never Knew About Sole Proprietorships

Have you ever heard of Sole Proprietorships?  I know I hadn’t. When I decided to start my business, all I ever heard about was S-corp, LLC, and Corporations but, these are not your only business structure options. One of the most challenging decisions to make when deciding if and when you will start a legitimate…

Target Audience

4 Important Secrets To Connect Your Target Audience With Your Brand

If you want to build a successful brand, you need to make a conscious effort to understand your target audience. A target audience is a specific group of people that is most likely to be interested in your message.  You need to understand who these people are, their challenges, and the solutions that your product…