Free E-book
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Offer A Free E-book To Attract More Clients

The law of reciprocity works in a straightforward way – if you do something nice for me, I will feel obligated to reciprocate. The reciprocity rule is so entrenched in society that we are obliged to repay invitations, kindness, or gifts. When people feel obligated, they are more likely to agree to a request. For…

Creating Powerful Sales Results with the Scarcity Principle
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Creating Powerful Sales Results with the Scarcity Principle

Do you know about the Scarcity Principle? Have you ever noticed how much marketers create a sense of urgency with their messages? The last email I received from a business coach read something along the lines of, “I’m offering you this package as a basic intro, small risk step. This costs just 50 Euros if…