When I first started “Letters by Reesi”, I thought being “an authority” in my niche meant having perfect branding, and sounding like I knew everything. Whew. I’m glad that I quickly learnt that authority isn’t about pretending to have it all together. It’s about being trusted and remembered because you show up with real value,…
Let me tell you a quick story. The first time I tried to write a blog post that ranks, I sat staring at the blinking cursor, overthinking every word and wondering if Google would ever notice my tiny blog in the sea of the internet. I remember pouring my heart into that post, hitting publish,…
You know that feeling when you spend hours crafting a newsletter, hit send, and then… nothing happens? No clicks, barely any opens, and you start wondering if your emails are just floating in inbox space. Been there. It wasn’t until I learned how to write SEO-optimized newsletters that things finally shifted. Those same emails started…
Can I be honest with you? I used to think editing was just fixing typos before hitting publish. I would spend hours writing a blog post or an email, feeling proud, then notice a messy sentence or awkward phrasing after sending it out to my list. It made me cringe every time, and I felt…
I still remember the first blog post I wrote for my business. I was so proud when I hit publish, but the next day, I read it again and cringed. Typos, long-winded sentences, and confusing points were all over it. I realized then that creating content is only half the journey. Learning how to edit…
A few years ago, I sat at my kitchen table with a fresh cup of tea and a list of email subscribers that could barely fill a group chat. I had just launched my first offer, and I was hyped—but when it came to actually selling through email? I stared at my screen like it…
Some years back, I found myself knee-deep in spreadsheets, juggling client calls, and trying to figure out how to attract more dream clients without spending my entire weekend on Instagram. Sound familiar? If you’ve ever Googled “how to grow your business without burning out,” then you’ve probably realized that the key is effective lead generation….
Let me tell you a quick story, sis. A couple of years ago, I was launching my first digital product. I had a small audience, an even smaller budget, and zero clue what a sales funnel meant. I pieced together free tools, created emails at midnight, and crossed my fingers hoping someone would buy. Sound…
Let me tell you a little secret, sis. When I decided to create my first online course, I thought I had it all figured out. I had my content outlined, a cute course name, and even picked out Canva templates for my slides. But guess what? I made some classic mistakes in course creation that…
As a minority woman entrepreneur, you’re probably no stranger to wearing all the hats. You’ve worked hard to build something of your own, but let’s be real: Scaling that business can sometimes feel like trying to solve a puzzle without the full picture. That’s where mentorship comes in—not as a luxury but as something foundational….
