So many of you have been called by God in your spirit to start a business, whether He told you to take a leap from full-time employment into entrepreneurship or to start your business as a side hustle of some sorts.
You jumped out in these waters and you like, “Okay, now what?” because the money is not just miraculously appearing. If you want to create a digital product that actually yields fruit in 2025, you have to understand that information without the mindset is kind of like putting money in a pocket with holes in it.
The Entrepreneurial Minimum Wage
If you have been in business for a year or longer and you are not paying yourself consistently every month three to $5,000, which is what I believe is minimum wage for entrepreneurs especially in this economy, you probably need to see me.You need a proven way to net at least 3K after covering your overhead.So many of y’all have been in employment all your life and you have transferable skills.
The challenge is: how do you transfer your knowledge, your experience, and your expertise into something sellable? You have to extract the value from your research, education, and experience, but don’t get creative when you are creating a service that you don’t even want to offer. Success is a spiritual journey requiring obedience to divine guidance as much as practical effort.
Why You Must Go High-Ticket
It is literally hard to sell no matter what, whether it’s a $20 offer or it’s a $2,000 offer. The approaches are different, but the effort is the same, which is why I’m so pro high-ticket. If you have less than 2K followers on any platform, you have to go for the gun ho. When you create a digital product with high value, the right people will self-identify and be willing to pay whatever the price is if they see the value.
Selling 12 new students every single month just to have consistent income is a trap; do you know how many sales calls that is?Unless you have a 100% closing rate, you’re looking at minimum 24 calls to get 12 sign-ups. That is hectic for who you are. It is much more sustainable to focus on retainers and contracts that allow you to base your schedule and your way of living around your business.
Simple Design, High Support
Stop trying to over-fancify your delivery. You can create a digital product where the curriculum is on a Google Doc, recorded on Zoom, and designed on Canva. People are not paying for information; they are paying for support and implementation. Most of the marketing world says give them a little taste and they’ll come to you, but people will just keep consuming free content and never act.
Your digital product should answer the 10 questions your audience actually wants to know. Questions like, “How do I turn my passions and talents into a profitable business?” or “How do I stick to a regimen that doesn’t burn me out while still servicing existing clients?”
When your messaging gets cleaner and you get clearer on who you serve in a sophisticated way, you don’t have to convince anybody to work with you; they will self-identify.
Avoiding the “Over-Posting” Burnout
I don’t want you to wing your marketing because every time you wing it, you overdo it and then you get burnt out. Posting 26 posts for one month is unsustainable for you and it’s detrimental to your mental health. If you don’t see the results you expected, you’ll be so burnt out that it takes you a minimum of 90 days to recover. Those 90 days of no consistency mean no consistent income.
Moral of the story: don’t go over 12 high-quality posts in a month. Once God blows on it, He can make 12 posts have the effect of 20. You should want to slow down and enjoy your life anyway and not have to be glued to your phone. Marketing works when it is a process and a formula for a specific business.
Vetting Your Leads
The next time somebody tells you on a sales call that they need two weeks to get a deposit, ask them:“Well, can you put something on it today?”. We ask that because we need to see if people are BS-ing or if they are for real. If they say no, there is a high chance that you’re not going to get that sale.
Stop depending on promises made for “two weeks” from now; when is the last time you told a company you’d be back in two weeks and you actually were? If someone gives their word and then doesn’t say anything back, circle back to them in 90 days, but do not push them. You don’t want the type of client you have to chase, as that is a red flag for future issues.
Dealing with “Linesteppers”
In business, you will encounter “Linesteppers” — people who don’t respect your business or your time.If someone calls to distract you during work hours, they are mistreating your business. Just because you make your own hours doesn’t mean you aren’t accountable for the work.
Your coaching and your service is an anointing; it is a gift that takes energy. Once you get off a call where you’ve poured your heart out, you can feel depleted because you have given life. Honey, we ain’t trying to do that for free. You have to set the boundaries up front and let them know, “this is the only way you can work with me”. Groceries are too high to be a philanthropist before you’ve paid your own bills.
Finally…
The fruit will come with obedience in living a quiet inner life. Decide that you are committed to following God’s lead with business period, no trends, no copycatting. When you invite God into your execution plans, peace and prosperity will chase you down. Success is about building a foundation where God intervenes and provides for you with abundance. Click this link to join the Profitability Mentorship to learn more.
