If you want to build a successful brand, you need to make a conscious effort to understand your target audience.
A target audience is a specific group of people that is most likely to be interested in your message. You need to understand who these people are, their challenges, and the solutions that your product is offering them. It is also important to understand their personalities, lifestyles, interests, and beliefs.
For example, you could be targeting women aged 30-35, earning $100,000 annually. But this covers a broad group of people. So, you need to further understand their ethnicity, education level, where they live, and their preferred channels of communication. This process is also referred to as “niching down”.
Having a clear understanding of your target audience is beneficial in many ways. This article discusses four ways in which considering your target audience will improve your branding efforts.
1.You will create targeted messages
Designing a message without knowing who your targeting audience is, is like driving to a destination you don’t know and refusing to ask for directions!
It’s ridiculous, yet many companies create messages without understanding their audiences, leading to costly missteps.
If you don’t know how your target audience thinks or feels, your messages will be based on personal assumptions. You will also create general content that does not appeal to anyone. And the people who read those messages might not find value in them.
But if you have a specific audience in mind, you will be able to precisely match your messages to their needs. The messages will be relevant and your audience will find more value in them. The more tailored the messages are, the more income you are likely to generate by getting conversions. Let me know in the comments below if you want to talk more about how to turn blog content into conversions!
2. You will choose the right channels to communicate messages
Understanding your target audience will also help you choose the right platform to communicate with them. For example, if you are targeting seniors, it makes sense to use Facebook. Studies show that 41 percent of US adults who are aged 65 or older are likely to be on Facebook and not Twitter.
However, if your target audience is teenagers, you are likely to reach them on YouTube, Instagram, and Snapchat. Knowing the media preferences of your target audiences will help you choose the right channels to communicate your messages. Doing research for your business is necessary but very time consuming thankfully there are virtual assistants and writers in the world that enjoy doing such research be sure to book a call with me so that I can help you reach your audience and business goals!
3. You will save time
If you are communicating with the wrong people, you will spend a lot of time designing the wrong messages. And you will keep trying without achieving any success.
But if you understand your target audience, you will design the right messages and use the right channels to communicate them. You’ll also send the messages when your audience is most likely to see them.
For example, if you are a content developer looking for clients on LinkedIn, it makes sense to target your messages to marketing managers because they make the hiring decisions. In these messages, you’ll talk about their needs and their needs and the solutions that you are doing to offer them.
Since they are already interested in these messages, you will be able to quickly create content for them. You’ll not keep random messages to see if anyone is going to respond to them.
4. It’s cost-efficient to communicate to a specific audience
Running your campaigns on a smaller more focused scale increases your return on investment. Instead of spending excess money on adverts or direct mail to random people, you are targeting consumers who already have an interest in your product or service. Therefore, they are likely to buy your product or service.
If you’d like help creating branding messages for your target audience, reach out to us. You can also post your thoughts in the comment section.