One of the hardest parts of being an entrepreneur is providing content for your audience.
Though to some it may seem like an easy task, there is a lot of work and thought that goes into creating the perfect content strategy that will not only get eyes on your business but will also skyrocket sales and conversions.
How to Create the Right Content Strategy
So how exactly does one build the right content strategy? You don’t need to be a professional content writer to do so!
Brand Identity
There’s a reason you can recognize certain brands on sight. Marketers put a lot of thought into the colors, vibes, and emotions you’ll get from just looking at a logo.
Finding the right brand identity can make or break your business since it’s the first impression customers get before they even purchase a product or service.
If you’re releasing content for potential clients, make sure your brand identity is clear and the message people get from it is what you want your business to represent.
Market Research
Hand-in-hand with brand identity is researching your market, as one tends to influence the other. These two have to be in harmony, otherwise, your content will come off as haphazard and thoughtless.
Make sure that the content you are planning on releasing is in line with your target market’s values and does the job of zeroing in on their particular needs and pain points.
When conducting market research, focus on:
- The objective of the research (what do you hope to learn from this?)
- Target market demographics (age, sex/gender identity, education level, income, etc.)
- What your competition is doing right (and not so right)
- Getting feedback straight from your clients (if you already have some)
Scheduling
To get eyes on your content, you need to release it when there are people around to see it.
Depending on the social media network you’re using, the best time to post your content will change, so it’s good practice to watch your accounts’ insights to get a better understanding of when your target audience is online.
Using that information, you can use social media scheduling apps such as Planoly or Later to help you set up a posting plan for your content.
This will not only boost the impact of the content but will also allow you to continually post content without having to do it manually.
Building the perfect content strategy takes a lot of moving parts, and that’s why Letters By Reesi offers a Content Strategy Call that can help you nail down everything you need to get some results, increase your influence, and skyrocket your income.