The law of reciprocity works in a straightforward way – if you do something nice for me, I will feel obligated to reciprocate. The reciprocity rule is so entrenched in society that we are obliged to repay invitations, kindness, or gifts. When people feel obligated, they are more likely to agree to a request. For…
Do you know about the Scarcity Principle? Have you ever noticed how much marketers create a sense of urgency with their messages? The last email I received from a business coach read something along the lines of, “I’m offering you this package as a basic intro, small risk step. This costs just 50 Euros if…
I’m Reesi owner of Letters by Reesi Digital Product Creation and Marketing services where we help 👑 Black Womenprenuers consistently get clients through our profitability consulting and marketing services. We also create digital products like ebooks,courses,and signature programs for them. Let’s talk about creating and selling your next digital product suite!
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