Strategy

How to Achieve a Cohesive Brand

Your Brand is Your Identity

Branding is a crucial aspect of every business. Everything your business puts out for your customers works together to become your brand identity. Colors, fonts, logos, and tone of voice all strive towards creating a cohesive brand.

Many new business owners jump in with an exciting concept. If this concept hasn’t been fully fleshed out, they run the risk of inconsistencies in their branding. Creating a cohesive brand takes intentional decision making. Start with what you know and work from there.

Brand Consistency 

If there is one thing you take away from this article—remember to remain consistent. Building brand identity will require you to be intentional about your branding on your website, social media platforms, and even your marketing materials. 

Consistency is necessary because customers need to be able to recognize your brand. If you use one color palette for your website and another for your Instagram and marketing materials there will be a disconnect between your platforms. The goal in marketing and branding is for your customer to be able to identify your brand wherever they may encounter it. This is called brand recognition and is what every business owner should be aiming for when building their brand.

Consider Your Audience 

A brand voice is important because it takes into consideration who your target audience is. There are a few things to keep in mind when deciding what your brand voice will be. According to Digital Marketer, three crucial elements that will help you determine your brand voice: 

  • Who is your target audience? 
  • Are you in a friend or mentor position?
  • What type of language should you use?

Read more about how to craft and nail your brand voice to be on your way to a more cohesive brand immediately. 

What Branding Can Do for You

As your business grows you will begin to see how branding can be a key factor in your success. There are many benefits of intentional branding. 

Branding can: 

  • Bring clarity to your message
  • Build credibility and trust
  • Create loyal customers

Develop a brand that has personality, that builds a connection, and is a reliable source for your clients.  As you work towards becoming a trusted brand you will begin to see loyal customers emerge.

Scale Your Business

There’s no need to overcomplicate things—take the time you need to create a brand that your customers enjoy engaging with. It’s important to connect the dots from one platform to the next to make it easy for your customers to recognize your brand. 

Building a brand can take time. While you work towards a cohesive brand remember to be consistent and keep your target audience in mind. Your brand should reflect what they need from you and as a result, your business will thrive.

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