The Strategy to Survive the Crisis

"Strategy, Business, Idea"

This month has been a very trying time for all of us. As entrepreneurs, we are called to fight through all circumstances and win! Though it has been determined in a survey that over 50% of entrepreneurs are worried about the livelihood of their businesses it is not over.

There is still time for strategy and execution!

Know that in a desert time like this, patience, perseverance, and persistence will keep your doors open and money coming in.


Business ownership is all about being patient with the results and being impatient with the work that you are putting in. Have you ever heard of sowing and reaping? Just like farmers, we sow seeds every time we pitch our product or concept to potential clients. Though the seed may not sprout right then and there in due time, it will. Patience is the key. You are sure to reap a harvest somewhere else as long as you keep sowing, reaping is inevitable.


Hold on tight because we are in for a ride. One thing that entrepreneurs hate more than anything is surprises, and the COVID-19 is just that — a surprise. But, the second key to maintaining your company is perseverance. Don’t listen to naysayers. Fight for your business.

It is normal to feel overwhelmed, scared, and a bit weary. It means that you are passionate about what you do but use it as fuel. Seek help! There are lists of programs that could help you survive this major hit!


Create a plan and a deadline. No matter what you do, don’t stop working on your plan. That is real persistence! Don’t let negativity and fear stifle your business from growing and thriving.

This is an opportunity to overcome and tell a story of victory!




About LaRisa Wilson

La’Risa Wilson, a published author, and editor has been writing and editing for over eight years. She started Letters By Reesi, a small business that provides writing and editing services for entrepreneurs and creatives. La’Risa mostly concentrates on developing impactful digital products for coaches, consultants, and influencers. She is passionate about encouraging and teaching women how to thrive financially by turning their gifts and passions into residual income.

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