We’re living in a time where almost everything is online. Marketing isn’t done by flyers and newspaper ads. Marketing has become digital.
Do you know a highly popular tool big-time businesses use to generate leads? Blogging.
What benefits does blogging serve?
- According to Finances Online, 69% of businesses attribute customer leads to blogging
- Over 400 million people view over 20 billion blog pages every month
- 91% of B2B marketers report using a blog to generate leads
Numbers show blogging grows a business. If you’re a coach or consultant and want to show your smarts, creating an authority blog is wise.
But, how do you do this?
- Create next-level content
Focus on quality over quantity. Readers want to see the best content you offer and if it benefits them.
Create evergreen content. That is, content that is always useful regardless of the time. According to SmartBlogger, using trusted sources to backup your message also helps enhance the quality of your content.
If a Forbes article agrees with you, that’s good!
- Hire an editor/writer
If you’re looking at a business website and see grammar errors… would you trust them? No! These mistakes make them look untrustworthy. This is worse if you’re advertising yourself as a consultant or coach! You want to appear professional as possible.
How do you avoid this? Book a consultation with Letters By Reesi of course! Letters by Reesi offers editing and writing services that polishes and perfects your content. You won’t have to worry about coming off as some sloppy amateur. She’ll handle that!
- Be human
Have you ever wondered how YouTubers reach the 1M subscribers milestone? Viewers connect with them as “friends” despite never meeting them. It’s no different for bloggers.
People want to recognize you as a person. No blogger became successful sounding robotic. Don’t be afraid to show that you’re human and here to help in a unique way. The more they connect with you, the more they’ll trust you.
- Grow a social media presence
You need a social media presence. Interact with others – reply to comments, comment on postings – and build an email list. Build trust by appearing as a friend offering advice.
For example, writer Casey Botticello was featured on a podcast. The result? He gained more readers from the exposure. Check out this ProfitBlitz list in learning to build a social media presence.
- Be patient and consistent
Digital Current states the key to building an authority blog is by creating consistent content. This way, you build familiarity and trust with your audience.
Don’t expect overnight results. Success comes from daily work over time. Put in effort to constantly reach new readers.
Having an authority blog is beneficial for your business. You can create a clientele and make a nice profit.
Letters By Reesi’s writing and editing services help you achieve your goals by customizing your content to suit your audience and purpose. Ditch the ametuer approach and book a professional today! Contact her to take your business to the next level and leave a comment below!